​Publications​​

1. Geiser, A. E. & Nelson, L. D. (Conditionally Accepted). "Brief Commentary: Is ‘4 for $16’ Better than ‘4 for $15.30’? Testing the Replicability of the Price Divisibility Effect." Journal of Consumer Research.​ [PDF]
   Do consumers actually prefer multipacks with higher divisible prices (e.g., "4 for $16") over those with lower non-divisible prices (e.g., "4 for $15.30"), as previous research suggests?
    

2. Geiser, A. E., Silver, I., & Small, D. A. (2025). "Reluctance to Downplay: Asymmetric Sensitivity to Differences in the Severity of Moral Transgressions." Psychological Science, 36(3), 184–203. [PDF]
   When comparing bad acts that differ in severity, people are more willing to scale up (e.g., by saying "B deserves more punishment than A") than to scale down (e.g., by saying "A deserves less punishment than B").
    

3. Mehr, K. S., Geiser, A. E., Milkman, K. L., & Duckworth, A. L. (2020). "Copy-paste prompts: A new nudge to promote goal achievement." Journal of the Association for Consumer Research, 5(3), 329-334. [PDF]
   Does nudging consumers to copy goal-pursuit strategies that worked for others boost motivation?​

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Working papers & manuscripts under review​​

1. Geiser, Amanda and Clayton Critcher. "The Limits of 'Unlimited' Offers: How Quantifying Constraints Can Increase Valuation." Revising for 3rd round review at Journal of Consumer Research.​ Job Market Paper. [PDF]
   It's often possible to reframe an explicitly unlimited offer (e.g., a monthly cell-phone plan promising "unlimited minutes") as superficially limited (e.g., "up to 44,640 minutes"), by imposing a usage limit that is at or above the maximum amount one could use. Although consumers see explicitly unlimited offers as more attractive, they place higher monetary value on superficially limited offers.
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2. Geiser, Amanda and Jonathan Berman. "'I'll Do It If You Do': The Persuasive Power of Conditional Commitment." Revising for 2nd round review at Journal of Consumer Research.​​ [PDF]
   When and why are conditional commitments (e.g., "I'll order dessert if you do") more persuasive than unconditional commitments (e.g., "I'm going to order dessert")?
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3. Geiser, Amanda and Ellen Evers. "How People Value Sets of Opportunities." Working paper. [PDF]
   How do people make tradeoffs between the number of opportunities they pursue and the likelihood of each opportunity succeeding?

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Selected work in progress​​​

1. "Unpacking Risk Aversion," with Ellen Evers.​ Dissertation.
   ​Normative beliefs are an underappreciated contributor to risk aversion. People often want to take financial risks, yet refrain from doing so because they think they shouldn’t.
   ​​​​

2. "Ratios of Small Numbers Seem Larger," with Carter Allen and Leif Nelson.​​
   People see ratios of small numbers (e.g., "a 1 in 4 chance") as larger than equivalent ratios of larger numbers (e.g., "a 25 in 100 chance") and percentages (e.g.,"a 25% chance").
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3. "Adjusting from Others," with Ike Silver and Deborah Small.​
   Are people reluctant to condemn moral transgressions less than others do?
    

4. "Policy Leeway," with Meiying Wang, Ozlem Tetik, and Jonathan Berman.
   Do consumers prefer policies with built-in leeway (e.g., a speed limit of 45 mph that's enforced at 50 mph) over equivalent policies with no leeway (e.g., a speed limit of 50 mph that's enforced at 50 mph)?